Scene 1 · Grandmother’s Loom

Mai’s grandmother beautiful silk in a village in Surin. Her scarves are soft and , with red, gold and green patterns. Mai wants to the scarves to people in other countries.

She takes of each scarf with her phone. Then she puts the photos on a . Her first order comes from Japan, and she is very .

Scene 2 · A Growing Shop

Within six months, Mai’s online shop had more than 500 customers. However, some customers that the colours looked different from the photos. Mai decided to the problem by taking photos in natural light.

She also began to a short card about her grandmother with each package. Customers loved learning about the behind each scarf. Mai was surprised by how people were to pay more for handmade products.

Scene 3 · A Business Plan for the Bank

Scene 4 · A Forum for Women Entrepreneurs

Ten years later, Mai spoke at an Asian forum for women entrepreneurs.

“Globalisation is often blamed for local cultures. Yet, used wisely, the internet can rural artisans to reach markets that were once beyond their imagination. The challenge is to grow without the very qualities that make a craft valuable.

Mass production may be efficient, but it is with the slow, patient work of the loom. Consumers, too, bear responsibility: every purchase is an statement about what we value. If we want weaving to survive, the next generation must see it not as a of poverty but as a source of pride.”