In December, a famous coffee chain opened a branch at the end of the lane. It had seats, free Wi-Fi, and a drive-through, and its prices were lower than Ploy’s. Within a week, the café’s sales dropped . Ploy felt a growing sense of . She lay awake at night, doing in her head. Her father called and said, a little too , that he had warned her. Ben listened and then asked a simple question: why did people choose your café in the ? Not because it was , but because it felt , like a living room. Ploy realized that she could not compete on . She should focus instead on what made her café . She started a storytelling evening with Grandma Bua. Mint learned every customer’s name and remembered their . Ben offered free English on Saturday mornings. , customers began to return. Some said the chain was efficient but . By February, sales had recovered. Ploy learned that being small is not a . It can be a strength.